Click & Read:
Food
by Karlene Lukovitz The deal makes Kraft the first food company to create long-form content for the big screen. It also marks the first U.S. advertising initiative to include both Kraft brands and the company's newly acquired Cadbury brands. Featured brands will include Oscar Mayer Lunchables, Ritz crackers and Cadbury's Stride gum. ...Read the whole story >>
Technology
by Aaron Baar
Hotels.com will begin promoting the augmented reality technology through a print advertising campaign aimed at the technical market this week. The company will also use PR and social media to inform consumers about the site. The company intends to spread the message -- and the AR glyph -- as the effort develops. ...Read the whole story >>
Automotive
by Karl Greenberg The :30 TV ads also showcase a limited-edition version of the car, the 2011 DUB Edition Mustang, developed by Ford, DUB Magazine and Roush Industries. The ad, shot in San Francisco, shows the car tooling down empty city streets to rock music, with supers using an "M" motif to connect 31 mpg to words like "Primal," "Amped" and "Untamed." The vehicle gets 19 mph in the city. ...Read the whole story >>
Retail
by Sarah Mahoney
"Sears is experimenting with a clearance format that can be used in outlet malls around the country, if it's successful," Dick Seesal, a retail consultant based in Milwaukee, tells Marketing Daily, adding that it's "probably a good way for Sears to liquidate inventory from stores and Web sites, if 'normal' clearance strategies don't work." ...Read the whole story >>
Automotive
by Karl Greenberg Pied Piper says Victory's successes involved improvements in some basic areas of interaction like asking for a prospect's name, asking for the sale, and asking for a prospect's contact information. Victory salespeople also led all other brands in areas such as asking follow-up questions, addressing unique features and encouraging prospects to sit on a motorcycle. ...Read the whole story >>
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