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Packaged Goods
by Karl Greenberg "I came into K-C about two years ago starting on adult and feminine care businesses. The thing I noticed most is that all three categories involve some taboo or stigma associated with them. All three were really born out of institutional roots. Kotex invented the category with belted pads; it was almost clinical the way they introduced menstrual pads in the 1920s. [Then], Depend, of course, and Poise." ...Read the whole story >>
Automotive
by Karl Greenberg
Toyota was a bit like a racer who is so far ahead of the pack that the pebble in its shoe merely evens the playing field. "They basically lost a very large lead," says KBB's Rick Wainschel. "Ford has been climbing but what led to the reversal in the placement was more related to Toyota's decline than Ford's increase. They were very far ahead." ...Read the whole story >>
Retail
by Sarah Mahoney Besides affluent shoppers, younger ones show continued enthusiasm for private labels. "It's the younger ones turning to store brands much more than older people," says Nielsen's Todd Hall, who adds that about half of both Millenials and Gen X shoppers say they are likely to turn to private labels, versus 41% of Baby Boomers, and 35% of the Greatest Generation. ...Read the whole story >>
Electronics
by Aaron Baar
"There's a strong desire for consumer electronics. It's one of those things people want, and they now look at it as a necessity rather than a luxury," CEA representative Steve Kidera tells Marketing Daily. "We're hopeful the worse of the [economic downturn] is behind us." ...Read the whole story >>
Retail
by Sarah Mahoney Kantar Retail reports that despite the declines in April, shoppers continue to find themselves increasingly inclined to go shopping, and its ongoing ShopperScape says that only 40% of those polled say they plan to spend less in the month ahead -- the first time it has fallen to that level since early 2008. And more than 50% plan to spend more. ...Read the whole story >>
Telecom
by Mark Walsh
With prepaid customers the fastest-growing segment of its business, Sprint aims to expand further in the category by establishing brands tied to specific consumer types, whether heavy-texting teens or older users with limited cell phone needs. The underlying connection is affordability and flexibility. ...Read the whole story >>
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