A little later than usual....
Retail
by Sarah Mahoney "It's a very narrow ruling and doesn't impact the entire licensing business," Oliver Herzfeld, chief legal officer for Beanstalk, a licensing agency based in New York, tells Marketing Daily. "But it does mean that major sports leagues cannot automatically assume that they can grant licenses for the entire league and escape exposure to antitrust claims." ...Read the whole story >>
Automotive
by Karl Greenberg
Jack Hollis, VP of Scion, tells Marketing Daily that the eight-week-long "Unlock the tC Road Trip" is meant to build awareness with a specific crowd -- young people who spend a lot of time on the web. He says the tC has the youngest median-age buyer -- around 25 -- of any vehicle in the industry. ...Read the whole story >>
Food
by Karlene Lukovitz The decision to invest in a new campaign for the brand, which is also launching four new flavor varieties, was based on the growing popularity of barbecuing, reports Bull's-Eye brand manager Noelle O'Mara. That growth is being spurred both by the economy-driven trend to more eating at home, and by consumers' interest in chicken as a healthy main course and their desire to find tasty, new ways to prepare it, she notes. ...Read the whole story >>
Financial Services
by Tanya Irwin
"With The Hartford topping our ranking for the first time, traditional carriers are clearly beginning to catch up, and even in some cases, surpass major direct-to-consumer players like Progressive and GEICO," says Pamela Pavliscak, a Change Sciences partner, and one of the authors of the report. ...Read the whole story >>
Beverages
by Karl Greenberg The campaign comprises radio, point-of-purchase, social media and online videos that posit the brew as "Official Beer of Chet Hammerton." Hammerton, invented by the agency, spouts "Chet-isms" at www.ChetHammerton.com, appears in videos and generally is meant to evince the American-blue-collar-dude ethos. ...Read the whole story >>
Beverages
by Laurie Sullivan
The year-long project now asks Mountain Dew lovers to guide the media-buying process after creating the products and designing the marketing campaign. Through the DEWmocracy project, Mountain Dew polled the 4,000 Dew Labs members about their favorite Web sites. Gathering that information, Mountain Dew invited the potential media partners to pitch the DEW Labs community. ...Read the whole story >>
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