Updates continue all weekend. In the meantime...
Retail
by Sarah Mahoney While giving away freebies may seem like an odd way for Redbox to boost revenues, "rewarding consumers with a free rental code is a great way to encourage trial as well as build loyalty with our existing customers," says a spokesperson. "We believe that once consumers have had an opportunity to experience the value and convenience of Redbox, they will continue to visit our kiosks." ...Read the whole story >>
Packaged Goods
by Karl Greenberg
A report from Packaged Facts says eco-friendly is where the opportunity is, with products offering ideological, practical and functional benefits. The report says that while green cleaners accounted for just "a small sliver" of the overall household cleaner market last year, "more and more consumers will make cleaning a lifestyle choice rather than simply a sanitary chore, pushing green cleaners from the fringe into the mainstream." ...Read the whole story >>
Financial Services
by Tanya Irwin The 2010 GMAC Insurance National Drivers Test indicates that nearly one in five licensed drivers -- roughly 38 million Americans -- would not pass a written drivers' test exam if taken today. Kansas drivers ranked first in the nation with an 82.3% average score, while New York drivers ranked last, with a 70% average score. ...Read the whole story >>
Research
by Mark Walsh
Most people are buying them from within online games (57%), followed by official Web sites outside games or virtual worlds (38%), and e-commerce sites like PlaySpan, (16%). Not surprisingly, young men 18 to 24 make up the single biggest demographic among virtual goods buyers, at 31%. Nearly a quarter (23%) of boys 8 to 11 and 12 to 17 each were also customers. ...Read the whole story >>
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