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Research
by Karlene Lukovitz Improved customer targeting and conversion via analytics, enhanced digital marketing structures and capabilities, greater alignment between marketing and sales, and greater accountability will be the leading strategic mandates for marketing in the year ahead, according to the just-released fourth annual "State of Marketing Report" from the CMO Council. ...Read the whole story >>
Automotive
by Karl Greenberg
Buick says it will be one of only six companies to advertise on The Wall Street Journal's new application for Apple's iPad. The ads, touting the LaCrosse sedan, are placed between each section of the digital paper and can be viewed when swiping past certain pages. Users can tap the touchscreen on the ad to learn more about the vehicle. ...Read the whole story >>
Retail
by Sarah Mahoney "Consumer spending will continue to do well for toys," Gerrick Johnson, an analyst who follows the toy industry for BMO Capital Markets, tells Marketing Daily."Whether times are tough or whether we're moving into a recovery, we still have cautiousness, and that means a lot of moms and dads are continuing to budget. Budgets are good for toys, because parents may cut back in other areas, but they won't scrimp on their kids." ...Read the whole story >>
Packaged Goods
by Aaron Baar
Benadryl and the National Park Foundation have teamed up to create a short Web series that pits two families against each other to win an all-expenses paid trip to the national park of their choice. The show's microsite houses a national parks finder for users to find their parks nearby for a vacation and a place to post their own favorite spots. ...Read the whole story >>
Food
by Tanya Irwin Earthbound Farm is complementing a brand new series of quirky Greenman videos with a reusable bag giveaway, eco-charity donations, and tips from the company's co-founder and cookbook author Myra Goodman, all in time for Earth Day. ...Read the whole story >>
Research
by Karl Greenberg
When J.D. Power and Associates (JDP) acquired Web intelligence firm Umbria in 2008, the Westlake Village, Calif. market research firm was staking a claim in social media. Now, the company is launching its first social-media research product, the Auto Intelligence Monitor (AIM). ...Read the whole story >>
Financial Services
by Wayne Friedman
Bank of America is lending some unusual advertising/programming help to the cable network History for its massive 12-hour series "America: The Story of Us." The financial services provider is not only the presenting sponsor of the series, it will produce, through a partnership with History, 12 two-minute, original mini-documentaries about itself. ...Read the whole story >>
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