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Retail
by Sarah Mahoney Specialty retailer Golfsmith, based in Austin, Tex., is looking to lure more golfers back to the greens with a first-ever money-back offer, introducing it with a new TV and radio campaign from GSDM Idea City: If the clubs you buy don't improve your game within 90 days, you get full in-store credit toward another set. Matt Corey, SVP/ marketing and business development, tells Marketing Daily about how the new campaign evolved. ...Read the whole story >>
Automotive
by Karl Greenberg
Invitees are not culled from the lists of current Infiniti owners, but are subscribers to American Express publications that Infiniti deemed ideal potential conquests. "We are working with American Express to use some of their customers from magazines like Food & Wine, Travel and Leisure, or Golf," says Infiniti's Kathy Roznowski. "It's less about loyalty, more about introduction of Infiniti to people who may know who we are but right now are not putting us on their lists." ...Read the whole story >>
Packaged Goods
by Tanya Irwin Burt's Bees is promoting the microsite via social media, including its company Facebook page. The company is planning Earth Day events in New York City. On April 22 in NYC's Union Square, Burt lookalikes will hand out samples as well as free "Burt" beards and hats. ...Read the whole story >>
Technology
by Aaron Baar
The companies will promote the game through the Windows properties, as well as through on-pack and in-store retail promotions from PepsiCo. The effort is aimed specifically at the international soccer-loving audience and will run in 14 international markets, including Europe, the Middle East and South America. It was unknown whether the program would be promoted or even available in the United States. ...Read the whole story >>
Automotive
by Karl Greenberg Chevrolet's Phil Caruso says baseball is the biggest platform Chevy uses to promote core cars and crossovers. "The baseball fan indexes very high in midsize cars and crossover SUVs," he says. "You will see Silverado more from a divisional statement standpoint, so our focus will be primarily vehicles like Malibu, Equinox and Traverse." ...Read the whole story >>
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