Thursday, April 22, 2010

Thursday Night Marketing News from Mediapost

Click and Read:

Automotive
by Karl Greenberg
Chrysler's message with its latest quarterly report is that things are turning around, and that the company isn't the Larry King of automakers: This time the marriage is going to work. ...Read the whole story >>
Telecom
by Aaron Baar
Sprint and DoSomething.org are teaming up on a public-service campaign to discourage teens from texting. Included is a video PSA featuring Joel McHale and Ken Jeong, of the sitcom "Community." ...Read the whole story >>
Retail
by Sarah Mahoney
JCPenney has been on a mission, determined to shake off its dowdy image and convince consumers that it is the destination for fun, affordable fashion. Now, the Plano, Texas-based retailer says it will pick up the pace of that makeover, unveiling a new five-year plan for investors and analysts that calls for sales of $23 billion by 2014, driven primarily by comparable-store sales growth. ...Read the whole story >>
Food
by Karlene Lukovitz
The signs are increasingly pointing toward Food and Drug Administration intervention and eventual regulation of sodium levels in packaged and restaurant food and beverages. ...Read the whole story >>
Automotive
by Karl Greenberg
Shell Oil and Penske Corp. have signed a multi-year partnership around both the latter's racing program and its broader business activities. The new deal gives Shell marketing opportunities for its fuels, products like V-Power motor oil products and its Pennzoil subsidiary. ...Read the whole story >>

Sphere: Related Content

No comments: