Click and read, and come back this weekend for 3 updates Saturday and 4 Sunday..
Retail
by Sarah Mahoney Aw, Mom, we really love ya: The typical consumer is planning to spend a little more on Mother's Day this year, with the National Retail Federation reporting that consumers are planning to spend about $126.90 on gifts, cards and celebrations. ...Read the whole story >>
Automotive
by Karl Greenberg
April is winding down, which means automotive industry watchers in the U.S. are pulling out the Ouija boards to try to get an early fix on April new-vehicle sales volume. ...Read the whole story >>
Food
by Karlene Lukovitz Kraft Foods' Barnum's Animals Crackers are benefiting endangered Asian tigers -- as well as the brand's sales and image -- via a limited-edition, Lilly Pulitzer-designed package and a $100,000 contribution toward protecting the animals. ...Read the whole story >>
Technology
by Aaron Baar
The makers of e-book readers are pulling out the marketing stops -- Amazon's Kindle has been airing TV ads recently; Barnes & Noble is launching a major campaign to promote the Nook, and then there's the iPad -- but it still might be awhile before the platform catches on with consumers. ...Read the whole story >>
Hospitality
by Tanya Irwin Vantage Hospitality Group announced that all of its nearly 900 Americas Best Value Inn and Canadas Best Value Inn properties throughout North America will carry biodegradable packaging in their guest rooms, including shampoo, body lotion and bath soap. ...Read the whole story >>
Sports
by Karl Greenberg
The National Hockey League has launched the next phase of its long-term strategy of taking hockey beyond the NHL.com hub to social-media and complementary sites. The League has begun using new Facebook tools that it hopes will make NHL fans advocates and promulgators of league content and opinions. ...Read the whole story >>
Entertainment
by Laurie Sullivan
Family values prompted Nickelodeon's move to a one-brand strategy last year after internal research revealed that the first generation of viewers turned into parents. The audience for the 30-year old brand had grown much larger than the company expected. ...Read the whole story >>
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