Click and read, then go play some more April Fools Pranks...
Retail
by Sarah Mahoney "We know that the majority of Americans have been cutting back on spending on landscaping services, and are interested in doing more themselves," Martin Lee, CMO of Sears' lawn and garden business, tells Marketing Daily. And, while price is the most important factor in what type of mower people buy and where they purchase it, in this category, experience is the No. 2 driver." ...Read the whole story >>
Automotive
by Karl Greenberg
The company is also sponsoring -- and has several products in -- the upcoming "Sex and the City II." Steve Cannon, MBUSA's VP marketing, tells Marketing Daily, "It's a big position in a film that skews female, which is a great demographic for us," partly because of a demographic shift toward women among highly educated, affluent consumers. ...Read the whole story >>
Automotive
by Tanya Irwin The primary objective of the campaign is to connect with the trendsetting, creative 18-24 age group in a nontraditional, innovative way, Nancy Inouye, Scion advertising and media manager, tells Marketing Daily. "We wanted to create an experience that was both engaging and entertaining while leveraging the strength of online media." ...Read the whole story >>
Telecom
by Aaron Baar
Nearly two-thirds of the 4.2 million net new subscribers added during the fourth quarter of 2009 did so using prepaid contracts -- a 54% increase for the prepaid segment of the overall wireless market in the U.S. during the fourth quarter of 2009, compared with 3% growth for the postpaid (also known as contract-based) plans during the same period. ...Read the whole story >>
Automotive
by Karl Greenberg As Chrysler sails into 2010 under the wing of Fiat and off the launch pad of the company's turnaround program, the Jeep unit of the Auburn Hills, Mich. automaker is figuring on working out its own flight path. And it has its brand equity to uphold. ...Read the whole story >>
Restaurants
by Karlene Lukovitz
"There is still weakness in the industry, but we're starting to see the proverbial light at the end of the tunnel," NPD's Bonnie Riggs says. "GDP is up, and consumer spending and retail sales were up last month. Moreover, the consumer confidence level -- a very key metric for restaurant analysts -- is up. When consumer confidence rises, traffic usually starts to improve shortly after." ...Read the whole story >>
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