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Automotive
by Karl Greenberg In September, the company launches a turbo version of Sonata plus the car it unveils at this week's show: the Sonata Hybrid, its first such vehicle. Hyundai will simulcast the Javits Center press conference on the LED screen in Times Square while "air cleaners" dressed in Hyundai-branded attire hit 42nd Street and Broadway, directing people's attention to the screen. ...Read the whole story >>
Research
by Tanya Irwin
"The Great Recession became the great equalizer," says Colloquy's Kelly Hlavinka. "Customers view loyalty differently. We've witnessed a profound change among consumers since the recession hit: Low prices have stepped up to become retail's strongest loyalty lure. That is something which was simply not true in 2008." ...Read the whole story >>
Retail
by Sarah Mahoney It's a chance for Whole Foods -- a marketer that has never been able to compete on price, despite a few nods to the economy during the worst of the recession -- "to switch the conversation away from a value argument back to a quality argument," says marketing professor Michael Solomon. ...Read the whole story >>
Restaurants
by Karlene Lukovitz
Technomic also noted a small increase in the percentage of newly opened units that are franchised, as opposed to company-owned, last year -- reflecting chains' turning increasingly toward franchising rather than corporate investment for expansion within the U.S., Paul tells Marketing Daily. ...Read the whole story >>
Mobile
by Karl Greenberg The study also finds that AT&T Wireless indexes well above average in tendency of customers to switch to another service, while TracFone indexes well above average for customer loyalty. Virgin Mobile's customers also over-index in having less of a propensity to switch. ...Read the whole story >>
Uno Marks Deep-Dish Pizza Day For Its 65th
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