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Retail
by Tanya Irwin The Winston-Salem, N.C.-based company has created a new consumer Web site which includes the 30-second TV spot, "Future Generations." The ad, which will begin airing during the week of April 5, focuses on the brand's environmental responsibility efforts, including eco-friendly products. ...Read the whole story >>
Research
by Sarah Mahoney
New data from market researcher Mintel shows that 35% say they will still pay more for "environmentally friendly" products, despite changes in the economy. And about half of the most committed shoppers say they are buying "as much or more" organic food than before the crash. ...Read the whole story >>
Gaming
by Aaron Baar Social and online gaming is a growing sector that lures both avid and novice gamers because of simple game play, their social nature and relative low time commitment. "Players and gamers browse the Internet regardless of their console, and this gives them something to do for 10-15 minutes while they're online," says Jolt's Dylan Collins. "The great thing is it doesn't cannibalize [console gaming]." ...Read the whole story >>
Automotive
by Karl Greenberg
The focus on technology has taken some of the zing out of auto shows. "Past auto shows were about hot cars and new concepts and getting people really excited about the brands," says Jumpstart's Joe Kyriakoza. "Getting people fired up about cars and brands is not happening in a big way any more." ...Read the whole story >>
Food
by Karlene Lukovitz As it happens, the mom-targeted initiative from the two Unilever North America mayo brands is debuting on the heels of the latest round of marketing moves by Kraft's Miracle Whip aimed at positioning the dressing/sandwich spread to a younger audience as a hipper, zestier alternative to mayo. ...Read the whole story >>
Automotive
by Karl Greenberg
Auto sales are continuing a march up from the vale of tears that was 2009. Prognosticators at market research and online shopping firm Edmunds.com are betting on 1.1 million units being delivered in March, which would be a 40% increase from the dreadful month last year, and a 43.9% increase from last month. ...Read the whole story >>
Jackson Hewitt Asks Taxpayers About Refund
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