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Automotive
by Karl Greenberg How are BMW, VW, Honda and Toyota bringing in younger consumers? VW of America COO Mark Barnes says it's about product and bringing in a new generation. "The mass media we are using is TV, but we are getting far more engaged in the digital world," he says. "When we introduced the new GTI, we used iPod and iPhone. Our GTI sales were up tremendously versus last year so that has worked very well." ...Read the whole story >>
Telecom
by Aaron Baar
"We have a particular interest in reaching the youth demographic as they tend to rely on texting as their dominant form of communication and are often new drivers," Chris Schembri, vice president of media services at AT&T, tells Marketing Daily. "AT&T has an existing relationship with The CW and 'Melrose Place' via [traditional] advertising. As such, we leveraged this relationship to reach the network's core youth demographic." ...Read the whole story >>
Restaurants
by Karlene Lukovitz
Saying that Subway "hasn't really broken through yet" with its Seattle's Best offering, Technomic's Ron Paul notes that it's possible that Subway's breakfast initiative could have more of an impact on Burger King and other competitors than on McDonald's. ...Read the whole story >>
Automotive
by Karl Greenberg
IHS predicts that Honda will move toward 12% of the market, while Nissan, Hyundai, Kia and Chrysler bunch together around 7%. "The bottom line is that since nobody is catching the younger generation. All share is fluid and up for grabs. People who can get the younger generation win because, at the end of the day, the job market will be there for them in 2014 and they will drive market share." ...Read the whole story >>
Packaged Goods
by Tanya Irwin Carrie Underwood appears on Pedigree's Web site accompanied by her Chihuahua, Ace, who she adopted three years ago. "He seems like one in a million, but unfortunately he's not," she says. "Four million other great dogs like him end up in shelters and breed rescues every year." ...Read the whole story >>
Automotive
by Karl Greenberg
Fiat/Chrysler chief Marchionne said that by 2014 more than half of Chrysler vehicles will use Fiat architecture and over 40% will have Fiat powertrains or technology. He added that Fiat will develop car platforms while Chrysler oversees development of large vehicles. "The deal represents an enormous step forward for both of us." ...Read the whole story >>
Research
by Sarah Mahoney
"Many younger consumers fall into the Gen Y category we call 'home artisans,'" she says. "They're really enthusiastic about learning all kinds of skills, from gardening to knitting to sewing to cleaning effectively. For them, it's about reconnecting with authenticity." ...Read the whole story >>
Automotive
by Karl Greenberg
"There's real income growth," says Nariman Behravesh, chief economist at IHS. "However, it's not so much the ability to buy as a willingness that's a major obstacle. Gasoline sales as a share of take-home pay are below 3% and that gives households a little more room to maneuver. The negatives are unemployment, tight credit and high debt burdens." ...Read the whole story >>
Wachovia Adopts Wells Fargo Moniker Overseas
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