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Automotive
by Karl Greenberg "Most of cars out there have become commodities and there's a huge underserved population of people out there who love cars for what they were always meant to be: devices for transportation and also symbols of freedom," Dodge president Ralph Gilles tells Marketing Daily. "People who buy Chargers and Challengers feel that way, and I think we can spread that love beyond those kinds of vehicles." ...Read the whole story >>
Technology
by Aaron Baar
To commemorate the milestone, the company has set up a special page, to offer discounts, promotions and giveaways to its registered users. Prizes will include digital picture frames, gift certificates and HP-branded products. The promotions will culminate in a special offer available on October 10 (10/10/10). ...Read the whole story >>
Financial Services
by Tanya Irwin Dennis Haysbert will appear in several new spots this year, including one that will launch in April titled "Protection." The ad reinforces the fact that because consumers want to protect their families, Allstate provides them with the best protection at a price that's affordable: "Allstate pone la major proteccion a tu alcance." ...Read the whole story >>
Automotive
by Karl Greenberg
Hyundai's investment in Equus is about more than sales of Equus. "The car is about return on image," says Auto Stratagem's Dan Gorrell. "Hyundai's investment in Equus is an investment in PR and marketing as much or more than return on sales. It's as much about the rub-off on the rest of the models." ...Read the whole story >>
Beverages
by Karlene Lukovitz Creative appeals to consumers' individuality, positioning Coffee-mate as another way that they can add their own touches to their lives. The integrated campaign spans TV, print, online, out-of-home and radio, and targets both the general market and Hispanic consumers. (It includes Spanish-language versions of TV, radio and out-of-home.) ...Read the whole story >>
Research
by Sarah Mahoney
By differentiating themselves, stores can find ways to boost sales. "Retailer websites that have tools that make shopping easier are one example," says Nielsen's Todd Hale. "We're seeing that consumers are getting tired of all the work it takes to save money, so stores need to remember that shoppers value other things, too, whether it's convenience, variety and assortment, or a focus on health and wellness." ...Read the whole story >>
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