Wednesday, December 30, 2009

Wednesday Night Marketing News from Mediapost

Lose weight with Taco Bell?

It must be the season...

by Aaron Baar
"In a recession, people tend to go back to basics, and one of those basics is eating," Laura Ries, president of marketing and branding consultant Ries & Ries, tells Marketing Daily in offering her perspective about the list. "Celebrities are a huge trend and that only seems to be accelerating." ... Read the whole story > >
by Karlene Lukovitz
Taco Bell's campaign, being rolled out in time to join the avalanche of New Year's weight-loss advertising, features one Christine Dougherty and includes the rather novel addition of an infomercial. Dougherty says she lost 54 pounds over two years by reducing her daily calories by 500 (to 1,250) -- in part by switching from more caloric QSR meals to Taco Bell "Fresco" items. ... Read the whole story > >
by Tanya Irwin
The new iteration enters people into the sweeps with potential winners being chosen every 48 hours. If their number is chosen in that time period, then they will be the winner. If not, their number is placed back into the mix and could potentially be drawn again at a later date. ... Read the whole story > >
by Sarah Mahoney
"I was absolutely flabbergasted that every one of these retailers saw an increase," Larry Freed, ForeSee's president and CEO, tells Marketing Daily. "And it was also surprising, as we dug deeper into the results, to see how consistently the larger retailers had emerged as some of the strongest players." ... Read the whole story > >
by Erik Sass
Auto manufacturers are now installing HD radio sets that leverage one of digital radio's "sexy" features: iTunes tagging that allows users to mark songs they like during digital broadcasts for later purchase. Ford, will offer tagging-enabled HD radio sets pre-installed in some models beginning in 2010. ... Read the whole story > >
by Mark Walsh
PepsiCo earlier this month revealed it won't run any ads for its beverage brands during the upcoming Super Bowl after being the top advertiser during last year's broadcast of the big game. (Its Doritos snack brand will still advertise during the 2010 Super Bowl.) ... Read the whole story > >
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