Monday, December 28, 2009

Monday Night Marketing News from Mediapost

Should this nightly update continue in 2010?

by Karlene Lukovitz
"We believe that 'connecting over Facebook' is similar to 'connecting over coffee'," says Alisa Jacoby, senior brand manager, Eight O'Clock Coffee Company. "Coffee and computers go hand in hand -- these days, people have their mug in one hand and their mouse in the other." That coffee/computer symbiosis is the core concept behind the social media strategy created and executed by the brand's agency, S3. ... Read the whole story > >
by Aaron Baar
"Virtue is not seen as its own reward in this case," ABI's Mike Morgan says. "Operators wishing to present a 'green' public face -- and the survey's results also show that consumers increasingly favor those that do -- should factor these attitudes into their recycling [programs]." ... Read the whole story > >
by Karl Greenberg
When 2009 ends next week, automakers will look back at a loss of at least 6 million units of sales volume versus the mid-2000's, when the industry routinely sold 16 million vehicles each year. That 36.4% drop means the volume this year will be about what it was in 1970, when there were about 70 million fewer people in the U.S., notes auto research and shopping site ... Read the whole story > >
by Aaron Baar
The study, which used field data from retail environments, also found that retailers often lure consumers to buy the warranties by offering promotions such as unadvertised in-store discounts on certain products, giving buyers the impression that they're getting a deal on the item, enticing them to spend the savings on the extended service contracts. ... Read the whole story > >
Ford Sale Of Volvo To Geely On Track

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