Thursday, December 31, 2009

Thursday Night Marketing News from Mediapost

Have a Safe and Happy New Year!

by Karlene Lukovitz
Looking to further leverage its official NFL pizza sponsorship and establish an annual marketing platform, the chain also has created a dedicated site, being promoted as "your home for all things football." Papa John's will promote the special site and its month-long activities via TV commercials during January. ... Read the whole story > >
Financial Services
by Tanya Irwin
One segment features the construction worker unloading reams of cable from his truck. He says: "I own my wireless company. Not the other way around." The ad campaign encourages viewers to take a self-directed approach to ownership by buying stock in companies they want to own. The spot closes with the tagline: "It's Your Future. Get Your Share." ... Read the whole story > >
by Sarah Mahoney
"While there are plenty of opportunities to trade down in many other categories -- for example, people who like to buy fine wine in restaurants can now drink slightly less fine wine at home -- the only cure for a chocolate craving is chocolate," Mintel analyst Marcia Mogelonsky tells Marketing Daily. "There's no room for maneuvering." ... Read the whole story > >
by Aaron Baar
Celebrities garnered the top two spots, thanks to stories about Kirstie Alley and Serena Williams. New media usage -- in the form of a canceled series being picked up for the Internet -- holds court at number three. And a promotion for a smartphone, a device most think will only gain in popularity as the decade turns, rounds out our list. ... Read the whole story > >
Azek Debuts New TV Spot

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