Tuesday, December 29, 2009

Tuesday Night Marketing News from Mediapost

Winding down 2009...

by Sarah Mahoney
While charitable donations are down, online giving -- especially when goosed by social networking programs -- is growing fast. And just in time to cash in on the busiest time of year for gifts, Whole Foods Markets is launching a new cause-related campaign to leverage the trend. ... Read the whole story > >
by Tanya Irwin
The San Francisco-based group alleges that Honda used its "Save the Earth" trademark without permission in a recent advertising campaign for the Honda Civic. The lawsuit, filed in U.S. District Court in San Francisco, seeks to recover Honda's profits from the ad campaign and to stop future use by Honda of the trademark. ... Read the whole story > >
by Karlene Lukovitz
Intended to suggest movie trailers, the spots convey the basic drift of Domino's makeover while also directing consumers to a four-minute online "documentary" about why and how the chain has reinvented its pizza for its 50th anniversary year in 2010. The new pizza debuted in Domino's locations nationwide last weekend. ... Read the whole story > >
by Aaron Baar
Panasonic will promote the app through traditional public relations, digital word of mouth (through 360i) and online advertising, as well as through its Web site, Panasonic.com. Through the application, the company is hoping to raise awareness of its new product technology. ... Read the whole story > >
by Mark Walsh
Much like AT&T's service in the region, sales of Apple's iPhone will now be sporadic at best. The iPhone is no longer available for sale via the AT&T Web site for residents in the New York metro area, according to widespread reports online late Sunday and Monday. ... Read the whole story > >
Financial Services
by David Goetzl
Whether the spots score or not, insurance marketers continue to believe advertising in sports events is a ripe playing field. Notably in college football games. The appeal is the programming and the targeted audience. ... Read the whole story > >
Minolta To Bring Soldiers To Gator Bowl

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