Burger King, Starbucks, and G.M.:
Automotive
by Karl Greenberg "Most car companies go to market on a consumer influence paradigm that died 10 years ago," says GM's Chris Preuss. "Bob [Lutz] correctly identified that as big ad agency marketing models crumble under their own weight you have an opportunity to retool the culture of the company. Now, as communicator at GM, we have a seat at the table." ... Read the whole story > >
Restaurants
by Karlene Lukovitz
Consultant Michael Stone questions the conclusion that next month's launch will hurt the brand. "The real question is how far off brand you can go without damaging it," he says, adding that Starbucks has made a well-researched bet that the stretch is justified by the opportunity. ... Read the whole story > >
Entertainment
by Aaron Baar The tour includes scheduled stops in cities along the West and East coasts. However, the vans are able to showcase the game at any stop the crew deems worthy, via a "renegade window" that pulls down to reveal a 32-inch television screen, on which people can play the game. ... Read the whole story > >
Regulation
by Karlene Lukovitz
FDA Commissioner Margaret Hamburg specifically pointed out that some of the foods bearing the "Smart Choices" checkmark logo, based on a nutritional criteria system created by General Mills, Kraft Foods, Kellogg and other manufacturers, are nearly half sugar. She also likened the variety of systems and logos in the marketplace to a "tower of Babel." ... Read the whole story > >
Financial Services
by Tanya Irwin The integrated marketing effort includes five episodes of "The Road to the Woodies," in which a teenage driver navigates closed-course obstacles and typical teen distractions to improve her driving skills using Madison, Wis.-based American Family Insurance's proprietary Teen Safe Driver program. ... Read the whole story > >
Airlines
by Karl Greenberg
Delta and MSG will tout the relationship with a promotion dangling prime seats at Madison Square Garden venues and on Delta flights. Brand ambassadors will be around New York City and at Delta's local terminals through Oct. 24, handing out scratch and win boarding passes. MSG will talk up the promotion on MSG.com/delta. ... Read the whole story > >
Apple Intros 'Magic Mouse' For IPhone, ITouch
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