Friday, October 23, 2009

Friday Night Marketing News from Mediapost

Every weeknight at or before 6pm Eastern time, I post these, with the exception of major holidays.

by Karl Greenberg
The program will be promoted on and the company's Facebook page, which has some 300,000 followers, as well as sites like Twitter, and on YouTube, where VW will have a viral video about the campaign on its account. "It is really a combination of the most aggressive marketing, PR and social media," says VW's Charlie Taylor, general manager of digital marketing. ... Read the whole story > >
by Aaron Baar
"After the cold reception of Vista, this is Microsoft's chance to polish the Windows brand and put the bad taste of Vista behind it," Toan Tran, associate director of research at Morningstar Inc., tells Marketing Daily. "To a certain extent, Microsoft does have to do some repair work on the Windows brand." ... Read the whole story > >
by Karlene Lukovitz
The promotion theme was also carried over into Pepsi's latest television commercial for National Day. The spot featured thousands of youths using Pepsi cans as a microphone to amplify "Almighty China" into a national movement that expresses their wishes to China and their celebration of the country. ... Read the whole story > >
by Sarah Mahoney
"Homemade food gifts are a way to reduce the budget and show that personal touch, as opposed to simply buying someone a cheaper gift," says Phil Rist, EVP, Strategic Initiatives, BIGresearch. "And even people who give someone a fruit basket they bought at a grocery store are part of that new practicality." ... Read the whole story > >
Financial Services
by Tanya Irwin
Chase will reach area residents through a variety of channels, from their daily news source to their morning commute, according to the company. The effort includes "domination" of 30th Street Station. Business travelers and commuters will see kiosks, posters, banners, and graphics, through the end of November. ... Read the whole story > >
by Karl Greenberg
"When you consider that average trade show in Vegas is down 30% in terms of attendance, we are on track to be somewhere in the neighborhood of [down] 10%," says SEMA's Peter MacGillivray. "When you pile on top of it [the fact that] we are in auto industry, it makes us feel like the steps we have taken to create value programs ... is paying off." ... Read the whole story > >
Kimberly-Clark Sets Eco-Friendly Targets

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