Tuesday, October 20, 2009

Tuesday Night Marketing News from Mediapost

They write it, I post it, 5 nights a week:

by Karl Greenberg
In a Q&A, VP/marketing David Pryor sees the car's competitors coming from the premium luxury sedan segment. "But we say form follows function, so we started with the idea of a four-place car that is also a true sports car, not a luxury car with a bigger engine and wheels," he tells Marketing Daily. "Panamera is a car for four people engineered as a true sports car." ... Read the whole story > >
Packaged Goods
by Karlene Lukovitz
P&G exec Melanie L. Healey emphasized the importance of putting in place structures and people that provide a balanced environment: "You need leaders that inspire and encourage the organization to go after creative solutions that add value for the consumer, but you need structure, as well, because otherwise, you end up going after everything." ... Read the whole story > >
by Sarah Mahoney
Toys R Us says the program will be supported with both print and online ads, as well in stores, and will allow consumers to reserve pricier items such as ride-on toys and dollhouses, as well as items like cribs, car seats and strollers with a 20% deposit and a 10% service fee. All payments must be made by Dec. 6. ... Read the whole story > >
by Aaron Baar
According to a survey of 1,001 mobile Web users surveyed on behalf of Web application experience management company Gomez Inc., two-thirds of mobile Web users said they had trouble when trying to access a Web site on their phones. Nearly 75% of them said slow load times was the biggest problem. ... Read the whole story > >
Financial Services
by Tanya Irwin
National TV spots break Oct. 25. One of the ads depicts skyscrapers sending out the Morse code signal for "SOS" with flashing window lights. It will run on network morning news programs: NBC's "Meet the Press," ABC's "This Week," CBS's "Face the Nation" and "Fox News Sunday" at least through March. ... Read the whole story > >
by Karl Greenberg
The campaign includes television, radio and online advertising, a Web site, special events, grassroots programs and consumer products. The national Enebea television creative launches this week in both English- and Spanish-language television. Online assets include a Spanish-language Web site, NBA.com/enebea. ... Read the whole story > >
Financial Services
by Aaron Baar
"Edward Jones has been in business for over 80 years offering service across North America, and we're not a well-known brand," Brad Iversen, chief marketing officer for Edward Jones, tells Marketing Daily. "A lot of people talk about face-to-face relationships, which we have always done. We wanted to get that message out there." ... Read the whole story > >
Walgreens Relaunches Health Corner Web Site

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