13 stories...
Automotive
by Karl Greenberg Efforts include ads, social media, interactive games on a cross-promotional Web site, and sweepstakes in the U.S., Canada, the United Kingdom, France and Germany. The campaign includes the site WhatDrivesEdward.com, where consumers can enter for a chance to win a pair of tickets to the film's premiere in Los Angeles on Nov. 16, where they will also get to meet the cast. ... Read the whole story > >
Telecom
by Aaron Baar
The company is rolling out a new paid advertising campaign with a simple message: "Please don't text and drive." The headline will begin appearing on billboards nationwide starting this week. The simplicity of the message is intended to connect with drivers as they are on the road and either engaged in or considering sending a text. ... Read the whole story > >
by Tanya Irwin With international business travelers as its target audience, the ad campaign will deploy mainly in print and digital media, with focus on key markets like New York/Newark. Star Alliance will launch a parallel campaign to help attract new customers and reinforce understanding of customer benefits. ... Read the whole story > >
Restaurants
by Karlene Lukovitz
This rapid rise appears to have been driven in part by aggressive, post-Labor Day advertising focused on new menu items, such as Wendy's Bacon Deluxe, Burger King's $1 double cheeseburger, Taco Bell's Black Jack Taco and KFC's grilled chicken, says BrandIndex SVP and Global Managing Director Ted Marzilli. ... Read the whole story > >
Packaged Goods
by Karl Greenberg The contest, which went live this week, requires people to submit a story about a holiday "connection wish" -- someone they want to visit -- for a chance to win the all-expenses-paid trip to do so. The winner of the viral program will be selected and notified in December. ... Read the whole story > >
Retail
by Sarah Mahoney
Marketing costs accounted for just 13.6 % of direct revenue this quarter, he says, compared with 15% a year ago. In the months ahead, he says, "we'll be less aggressive in cutting catalog pages, but we will switch more toward Internet marketing." ... Read the whole story > >
Juicy Juice Partners With N.Y. State Parks
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