Friday, October 30, 2009

Friday Night Marketing News from Mediapost

Martha and others:

Food
by Karlene Lukovitz
Stewart will "raise awareness of the brand's promise and commitment to 100% real chocolate" and cocoa sustainability efforts with a segment on her Dec. 9 show "telling the Dove Chocolate bean-to-bar story." Viewers will be informed about the Mars Center for Cocoa Science and Dove's Center of Excellence. ... Read the whole story > >
Automotive
by Karl Greenberg
The winning team will install the new gizmo in a Ford Fiesta for what Ford has dubbed the "American Journey 2.0," a group expedition to test and show off their efforts at the 2010 Maker Faire, the world's largest do-it-yourself convention held next spring. ... Read the whole story > >
Automotive
by Karl Greenberg
A spokesperson says Chrysler's market research suggests there's broad interest in the product, "but particularly for families who will use this during trips around town of 30-minutes or less, when they normally wouldn't bother with a DVD," she says. "We expect minivan, truck and crossover vehicle buyers to be most interested." ... Read the whole story > >
Retail
by Sarah Mahoney
"When people pulled back last year, they realized that more important than the gift are the connections, and they are spending more time with friends and family," says Deloitte's Stacy Janiak. "... Consumers may be using holiday time to replenish items they've held off buying for some time." ... Read the whole story > >
Restaurants
by Aaron Baar
A dedicated site proclaims itself to be the "best place to find last-minute costume ideas." Buttons on the site offer suggestions to create nine costumes such as The Quiznos Toaster, a Toasty Torpedo sandwich or a hillbilly character from one of the company's recent ads. ... Read the whole story > >
by David Goetzl
Procter & Gamble indicated Thursday that it will boost marketing spending over the next year as it introduces a run of new and refashioned brands. The world's largest advertiser said it plans to increase product "innovations" by 30% this year -- with the bulk coming in the back half. ... Read the whole story > >
Sears Offers Free Credit Scores To Cardholders

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