Monday, October 26, 2009

Monday Night Marketing News from Mediapost

There's vegetables in my Manwich?!? (Sounds like Bad Branding to me):

by Karlene Lukovitz
The point is to direct attention to the "hot" aspect of the new prime rib and melted cheese sub, which comes out of the oven at 150 degrees, according to Quiznos EVP communications Ellen Kramer. The sweeps grand prize, a SpaBerry hot tub (or $4,000), ties in with the theme. Ten $50 Quiznos gift subs are offered as second prizes. ... Read the whole story > >
by Karl Greenberg and Wendy Davis
"With everything else Toyota has been hammered with lately, this is another thing to put out there and add to the list," says Iceology's Wes Brown. "The reality is all automakers deal with lawsuits every year, every company does, the difference is [publicity] used to be focused on the Big Three. Now everyone's gunning for Toyota." ... Read the whole story > >
by Aaron Baar
"The goal of the Manwich campaign is to give moms another reason to enjoy Manwich and feel good about serving it to their families more frequently," ConAgra's Becky Niiya says. "We see the full serving of vegetables as a key point of difference for Manwich when compared to its competitive set of other quick family meals." ... Read the whole story > >
by Sarah Mahoney
That means marketers have to take a closer look at consumers who say they are more than willing to trade down, but don't actually do so. "We found they are even willing to pay a little more for a product they believe they will use fully," adds SVP Michelle Barry. "Waste is something they see as costly." ... Read the whole story > >
by Karl Greenberg
"Kia owns the Tip Off platform," says NBA's Mark Tatum. "But we have several other partners launching new products and ad campaigns." He notes that Nike broke a new TV spot Sunday night featuring Chris Paul and Dwayne Wade. Also, Nike's Converse brand is releasing a new shoe under its Elton Brand line at JC Penney. ... Read the whole story > >
by Karlene Lukovitz
Branding expert Laura Ries of Ries & Ries thinks the turkey line is a particularly promising opportunity. "Think about it: Aside from Butterball, what brands of turkey can anyone name? People ... are looking to impress the people coming over for the holidays, so Martha Stewart's name should be a major asset," she says. ... Read the whole story > >
Kodak, Monte Cristo Team For Video Game

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