From Drew:
Confused stock boy...or brilliant product placement?
by Drew McLellan
So simple...and yet so smart.
Check out where BBDO got grocery stores to stock Campbell Soup's Chicken Noodle soup.
Sometimes you don't have to spend millions on a campaign. You just have to ask a different question.
In this case:
"Would you be willing to stock some soup in your cold meds aisle?"
Smart, smart, smart.
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