Wednesday, September 23, 2009

Wednesday Night Marketing News from Mediapost

From them to me to you:

Brand Marketing
by Karlene Lukovitz
Butterfinger continues to reveal components of its comedy-focused marketing plan. In the latest development, the brand has announced a new spokesperson: actor, producer, director and writer Seth Green. Green is Butterfinger's first "mouthpiece" (the brand's own term for the job) in a decade, since Bart Simpson. ... Read the whole story > >
by Nina Lentini
The contest was part of Dunkin's integrated effort to "rekindle America's love of classic Dunkin' Donuts," brand marketing officer Frances Allen said, adding that research showed what most brand fans liked was the variety of donuts and then nostalgia. "Everyone has a memory around sharing donuts with family and friends." These insights have driven every aspect of Dunkin's marketing efforts, including TV, radio, outdoor, in-store and online. ... Read the whole story > >
by Tanya Irwin
Norwegian Cruise Lines is rolling out a new campaign for the launch of its newest and largest ship, the Norwegian Epic. The target is consumers who are already in the mindset to travel with the goal of persuading them to consider an Epic cruise. The media buy includes consumer and travel publications and Web sites, and is running in major markets including New York and Miami. ... Read the whole story > >
Brand Marketing
by Aaron Baar
Tennis star Serena Williams will begin appearing in advertisements touting Procter & Gamble's Tampax brand in a print advertising campaign. In keeping with the brand's "Outsmart Mother Nature" positioning, Williams will be depicted defeating Tampax's Mother Nature character with her tennis game. ... Read the whole story > >
by Sarah Mahoney
After three years of steady sales declines, Lowe's now believes it will see an increase, with sales estimated to climb 3% or so in fiscal 2010, with same-store sales increasing 1%. In a meeting with investors and analysts, the Mooresville, N.C.-based DIY chain reaffirmed its forecasts for this fiscal year, which call for 3% decline in overall sales, with same-store sales falling another 7 to 9%. ... Read the whole story > >

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