Tuesday, September 22, 2009

Tuesday Night Marketing News from Mediapost

What screens are people still drawn to?

Television and computer screens. Details below:

by Karl Greenberg
CNBC's Advertising Week summit on how marketers connect to consumers could have been called "No, really, we love TV!" "Television is wonderful," said Dan Rosensweig, president and CEO of Guitar Hero, "but when you have incredible sites like Facebook, you have to be smart with what you do, where your consumer is and how to reach them all the time." ... Read the whole story > >
by Sarah Mahoney
Deloitte's Retail Group is predicting a flat and chilly holiday, with sales coming in flat at $810 billion, despite signs of recovery in the economy. The forecast says that despite upticks in some indicators, consumer concerns about the economy will prevent them from ho-ho-ho-ing their way to increased spending. ... Read the whole story > >
by Karl Greenberg
Scott Monty, global digital and multimedia communications manager at Ford, opened his presentation at Advertising Week's OMMA social-media conference with an understatement: companies are trusted far less today than in the past. ... Read the whole story > >
Financial Services
by Tanya Irwin
For the first time, more bank customers (25%) prefer to do their banking online compared to any other method, according to a new survey by the American Bankers Association. Survey results revealed that online banking was the preferred banking method for all bank customers under the age of 55. ... Read the whole story > >
by Karlene Lukovitz
While eco-friendliness isn't a make-or-break factor in choosing a QSR for most consumers, it may encourage greater frequency by making consumers feel good about their choice, judging from a new survey from M/A/R/C Research. ... Read the whole story > >
by Aaron Baar
For all of the advertising, guerrilla marketing and other approaches that video game companies take to promote their new releases, more than two-fifths of gamers are using word of mouth from friends and others to get information about their games. ... Read the whole story > >

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