Thursday, September 24, 2009

Thursday Night Marketing News from Mediapost

Click on the links for details...

by Karl Greenberg
Mark Cuban argued that the assertion that new media means smaller, more portable screens is a fallacy. "For me, the Internet is becoming stale. So, what's next?" He followed that rhetorical question with another one: What was the most memorable thing about the Dallas Cowboys game in their new stadium? "The No. 1 thing was that seven-story-high, 70-yard-long screen. You couldn't take your eyes off of it." ... Read the whole story > >
by Karlene Lukovitz
Making the series available to fans "on the go" via mobile phone (depending on their specific device and wireless capabilities), as well as on their computers, "furthers the evolution" of branded entertainment series, Michael Wallen, VP and creative director for Fox Mobile Studios, tells Marketing Daily. ... Read the whole story > >
by Karl Greenberg
Mark Turner, chief strategy officer for Saatchi & Saatchi, Los Angeles, tells Marketing Daily that the campaign is meant to be empathetic. "Over the past 12 months consumers have gone through massive changes; simply put, people are far more discerning about how they spend money, and they are expecting a lot more from what they buy." ... Read the whole story > >
by Sarah Mahoney
Consumer spending in the coming holiday season is likely to be flat compared to last year, predicts Retail Forward. But there's evidence that people -- mighty tired of reining in purchases -- will spend on the categories that mean the most to them. "When it comes to toys and gifts for children, as well as gifts for immediate family members, those categories are still somewhat sacrosanct," says Retail Forward's Frank Badillo. ... Read the whole story > >
Financial Services
by Tanya Irwin
Jason Alderman, director, financial education at Visa, says the company is buying some online ads to reach teachers or parents who might be searching for this type of educational tool. "We're also using our existing Web-based channels, such as the Visa corporate site," he tells Marketing Daily. The game will also be hyperlinked at the company's flagship education site. ... Read the whole story > >
by Karlene Lukovitz
Kevin George will become CMO on Sept. 28, joining Beam after 13 years with Unilever and prior to that, seven years with Seagram Americas. He is credited with having established deodorants as Unilever's fastest-growing U.S. business, in part through the innovative launch of Axe Bodyspray, which has became the leading male deodorant in the market. ... Read the whole story > >
by Wayne Friedman
Although the Virgin America brand is dominant and visible in the series, a spokeswoman for the airline says: "This is not a branded entertainment show, but rather a docu-series that happens to follow the lives of Virgin America in-flight teammates." ... Read the whole story > >

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