This may be the end of your work week, but there will be at least 6 updates here over the weekend...
Hospitality
by Karl Greenberg "We shot all three in one day for $150,000" said Hyatt's Amy Curtis-McIntyre. The effort garnered one billion media impressions across online, print and email; over 700,000 hits on YouTube and over 300 placements in unpaid media. Osborn said the results delivered over 4,000% based on metrics like signups of new Gold Passport members. "It was an extraordinary win for us." ... Read the whole story > >
Restaurants
by Karlene Lukovitz
The private-sector campaign, which raises awareness, volunteerism and funds for the United Nations' World Food Programme and spans 110 countries, kicked off Sept. 24 in Yum's Long John Silver's and A&W All-American Food chains, on Sept. 27 in Pizza Hut, Sept. 28 in KFC and Oct. 8 in Taco Bell. ... Read the whole story > >
Retail
by Sarah Mahoney JC Penney stores will offer eligible fans the opportunity to enter a text-and-win sweepstakes, which includes such prizes as a round of golf with Hall of Famers at Pebble Beach, Spyglass and Spanish Bay Country Clubs; a VIP trip to Super Bowl XLIV; and a VIP experience to the Pro Football Hall of Fame Enshrinement Weekend. ... Read the whole story > >
Telecom
by Aaron Baar
"The service providers are doing a great job in promoting the value of smartphones and tapping into that interest and need by consumers," says Amdocs' Scott Kolman. "But are they maximizing the revenue out of that transaction to make sure customers are getting the best plan?" ... Read the whole story > >
Strategy
by Karl Greenberg Agency honcho Jeff Goodby argues that only a fraction of marketers are willing to face the implications of digital media, and most don't fully comprehend that there's a need for a new kind of advertising, "a new way of talking to people. What happened to our house happened with [our] online campaign for the Hyundai Genesis. It was something you couldn't do in a print ad or a TV commercial." ... Read the whole story > >
Retail
by Mark Walsh
JC Penney has begun testing a new system at Houston area stores that lets customers scan mobile coupons directly from their phones at checkout. The program launched Thursday at 16 JC Penney locations is enabled through new imaging scanners installed at registers that can read the "2D" barcode coupons and save sales clerks from having to manually enter promotional codes for coupons. ... Read the whole story > >
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