Monday, September 21, 2009

Monday Night Marketing News from Mediapost

Drinkin', Drivin' & Drugs:

by Karl Greenberg
Holiday Inn has been spending the last few months reinventing its hotels. The program is part of a global re-branding and expansion that includes 1,000 new properties, a new logo and a raft of new ads. We sit down with Eric Pearson to discuss the program and where Holiday Inn, in particular, is headed. ... Read the whole story > >
by Sarah Mahoney
"But just how different moms are from single women surprised us a bit," says Prospectiv's Jere Doyle. "Moms are looking for coupons much more frequently and redeeming them more. And the takeaway for marketers is very different - moms, for example, are more likely to say they want to hear from brands frequently." ... Read the whole story > >
by Karlene Lukovitz
The latest campaigns from Carl's Jr. and Hardee's -- in response to McDonald's July introduction of its Angus Third Pounder burger -- seem to have gotten the chains' value message across to consumers, based on BrandIndex scores. But the impact may now be wearing off. The McDonald's premium Angus burger directly competes with Carl's Six Dollar Burger and Hardee's Thickburger. ... Read the whole story > >
Packaged Goods
by Karl Greenberg
Joe Cortez, who was diagnosed with the disease in 2006, and had a nerve-sparing prostatectomy, is one of a handful of athletes and sports icons tapped by Kimberly-Clark to talk about the disease as part of "The Depend Campaign to End Prostate Cancer," a four-month effort culminating this month, which is also Prostate Cancer Awareness Month. ... Read the whole story > >
by Karl Greenberg
The car, a mix of wagon and minivan qualities, has as its closest competitive vehicle the Mazda5, which is a bit more minivan-like, but still has the diminutive stance and sleek posture of a wagon. As for Mazda, it says it will bring a new subcompact car, to be called Mazda2, to the U.S. beginning in late 2010. ... Read the whole story > >
by Aaron Baar
Home information technologies, television displays, electronic gaming and portable communications will account for about two-thirds of overall CE revenue during the year, with only electronic gaming expected to see a revenue increase (although announced price drops for some consoles could slow even those gains). ... Read the whole story > >

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