Thursday, July 02, 2009

Thursday Night Marketing News

Some of you might be taking a long weekend due to the 4th of July holiday. We won't. 3 updates a day, 7 days a week, even when you are cooking out, playing at the beach or setting off explosives.

Enjoy! Here's tonight's update, a little early from Mediapost:

by Karlene Lukovitz
The QSR's core burger business has seen growing competition from a proliferating number of smaller-format fast-casual chains offering premium burgers, such as Smashburger and Five Guys, points out Technomic's Darren Tristano. In addition, Burger King and other key competitors already have premium burger offerings. ... Read the whole story > >
by Sarah Mahoney
Close to 40% of those planning purchases say they haven't taken the plunge yet because they hate shopping for electronics, period - with 45% of women expressing this concern. And 64% of the respondents overall say they think the devices are just too pricey. Don't look for the unbelievers to cross to the BlackBerry side anytime soon: The poll says that of those without smartphones, 49% say those who use them are too connected to their work. ... Read the whole story > >
by Tanya Irwin
The "Go Forth" mantra will stretch across all key touchpoints for the brand, from product innovation and retail experience to more traditional advertising outlets such as TV, cinema, print, OOH and digital. Campaign elements will reach across North America from Canada to Chile and are scheduled to run through the end of 2009. ... Read the whole story > >
by Aaron Baar
"As the program has grown, it adds that extra layer of excitement to the contest," Jermaine Higgins, KFC's manager of multicultural marketing, tells Marketing Daily of the additions. "MC Lyte and David Banner are two of the most respected artists in urban music, and they also stand out for their commitment to the community." ... Read the whole story > >
by Karl Greenberg
The new effort, says a spokesperson, is "really to highlight the some of the more interesting career fields airmen are involved in today with high-tech." The ads broke this week, with the cinema spot starting on Friday. In addition, there is also a 60-second documentary-style interview on what the un-manned Predator does and what an airman's role is in operating it. ... Read the whole story > >
Packaged Goods
by Karl Greenberg
The company says it has found that one thing men have in common is doubt. One would not think the Gillette Champions -- Roger Federer, Tiger Woods and Derek Jeter -- would have too many problems on that front, but they are featured in the new ad effort, along with regular Joes. ... Read the whole story > >
by Karl Greenberg
June is turning into a rout at auto showrooms, as sales disappoint at the beginning of driving season. Several automakers have responded with free gasoline, and big discounts. GM's new incentive, which runs through Monday, offers 0% and reduced-rate financing for up to 72 months to qualified buyers on select vehicles. ... Read the whole story > >

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