Friday, July 03, 2009

Friday Night Marketing News

From Mediapost:

by Karl Greenberg
This weekend, Vespa sponsors Amerivespa, a yearly gathering of Vespa aficionados. The de facto Sturgis of scooters event takes place in Los Gatos, Calif. Piaggio has also launched a program that lets consumers buy a scooter as if they were leasing it. The program is a kind of extended test ride with the message that "while most test-rides last a few minutes, ours lasts a year." ... Read the whole story > >
by Karlene Lukovitz
Scotts Miracle-Gro brands continue to increase their heavy dominance of L&G supply categories, including lawn fertilizers, plant foods, potting soil, herbicides and insecticides. Scotts acquired Spectrum Brands' fertilizers/growth media businesses late last year. In addition, Scotts has been gradually becoming a major player in organics. ... Read the whole story > >
by Sarah Mahoney
They'll also show their red, white and blue spirit, with more people taking in local fireworks (42.7% vs. 40.2% last year) and watching parades. And while 14% say they plan to buy new July 4th-themed items, they already have plenty: "About 121 million own an American flag, 89 million have patriotic apparel, 58 million own decorations and 25 million have bumper stickers or car decals," reports the NRF. ... Read the whole story > >
by Tanya Irwin
Despite the kudos those airlines received, the J.D. Power study finds that overall customer satisfaction with airlines in 2009 has declined for a third consecutive year to a four-year low. The decline is driven by decreased passenger satisfaction with in-flight services, flight crew and costs and fees, compared with 2008. ... Read the whole story > >
by Karl Greenberg
One of the in-cinema ads has a cop showing up at a lover's lane overlook to examine a LaCrosse parked there. While nobody's in the front seat, his flashlight illuminates the dashboard and its ambient ice-blue lighting. The cop then shines his light into the back seat and begins a reprimand. "All right, kids...." Then he realizes they're not kids. "Um, chief? Mrs. Chief?" ... Read the whole story > >
by Aaron Baar
The television ads -- which are targeted at adults 45 and older (when, according to Richards, one's curiosity about family history really sets in) -- will run on cable networks such as AMC, CNN, Fox News, History Channel, Lifetime Movie Network and Hallmark. An online campaign, featuring banner ads asking, "Who will you discover?," is also part of the campaign, which will run for at least the next 12 months. ... Read the whole story > >

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