Monday, June 29, 2009

Monday Night Marketing News

From Mediapost:

by Karl Greenberg
About advertising its "Recycle your Ride" program, Ford's John Felice says, "We have a very robust plan for that. We are in a first-mover position in terms of getting communications out, and I can say we will be very, very aggressive in the marketplace. And there will be direct communications with consumers that will be very specific about the program since this lends itself to targeting consumers directly." ... Read the whole story > >
by Aaron Baar
The campaign's new tagline, "Wear With Purpose," replaces the previous "Legend in Work," which had been the company's line for more than a decade. The new line addresses a broader audience than just those who might wear Dickies clothing for work only and adds an air of authenticity to the campaign, says a company representative. ... Read the whole story > >
Brand Marketing
by Karl Greenberg
Robert Hollander, founder of L.A.-based Brand Sense Marketing, which handles licensing for Britney Spears, says Michael Jackson's iconography will efface the particulars of his life. "Elvis died under extreme circumstances, and his last years were not attractive, but that hasn't slowed down the Elvis estate. There is no question the core of long-term revenue streams will be the music." ... Read the whole story > >
by Karlene Lukovitz
ConAgra upped its marketing expenditures for the consumer business by $16 million during the quarter, which saw the launch of the ambitious new Healthy Choice "Spokesperson Wanted" campaign featuring Julia Louis-Dreyfus. The increased marketing spend was supported by additional revenue from an extra week in this year's fourth quarter. ... Read the whole story > >
Financial Services
by Tanya Irwin
"The majority of applicants search multiple times," Google's Masha Korsunsky tells Marketing Daily. "So marketers need to have a consistent message and reach these customers at multiple touchpoints. Being consistently there with a strong message about your features and benefits is really crucial for marketers in this category." ... Read the whole story > >
by Wayne Friedman
Other big advertiser deals include General Motors' Cadillac, which will sponsor a "Ride of Your Life" sweepstakes. American Honda, Hampton Inns and bicycle manufacturer Cervelo will also be major Versus/Tour advertisers. ... Read the whole story > >

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