Tuesday, June 30, 2009

Tuesday Night Marketing News

From Mediapost:

by Karl Greenberg
Barbara Ponce, manager of corporate advertising for Honda, says the automaker is using primarily online media to generate awareness about the campaign via a two-minute trailer, and 30- and 15-second spots. She says trailers will run within banner ads on sites like CBS.com, TV.com, Hulu and ABC.com. ... Read the whole story > >
by Aaron Baar
"This is how we're making the marketplace mobile," Jain says. "This is how we envision we can bridge the online and offline worlds." Though the Beta site launches today, the company has no plans to take its message to the marketplace in the form of an advertising or marketing campaign. Instead, it is relying on the site's three million current users (who have been working with a different interface) to help spread the word. ... Read the whole story > >
by Karlene Lukovitz
Humorous commercials from Mendelsohn|Zien Advertising -- some with a "man on the street" format in which people are asked to sample and rename the holes -- are being televised within Hardee's' markets (Midwest and Southeast), as well as posted on Hardee's YouTube brand channel and Facebook page. ... Read the whole story > >
by Sarah Mahoney
While marketing efforts in the field have typically been pretty pedestrian, some of Westwood's competitors are bringing attention to the career-college category. "DeVry University had done a good job, by showing a lot of the recent grads, and I like Kaplan University's new work," says Westwood's CMO. "We think of ourselves as college, reinvented." ... Read the whole story > >
by Karl Greenberg
The new arrangement with Vans has Kia hosting and sponsoring on-site events and activities during each stop. The tour -- which began in Pomona, Calif. on Friday -- hits more than 40 markets nationwide through the summer and features over 100 bands from signed, nationally known acts to local, unsigned performers. ... Read the whole story > >
by Erik Sass
"Benjamins" are $100 bills, but what's a "Roosevelt"? A dime, of course. While the expression may not be accepted as street slang, Taco Bell is doing its best to popularize the new coinage with a tongue-in-cheek music video appearing in National CineMedia's theaters nationwide. ... Read the whole story > >

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