Wow, Wednesday already. Short week due to Memorial Day in the USA. Here's the latest from Mediapost:
Retail
by Sarah Mahoney "Consumers are clearly showing us that they value this avenue for beauty," says the NPD Group. "The Internet crosses all channels from traditional brick-and-mortar stores, to TV, to direct sellers. There is still room for more Internet shoppers to buy through Web sites, instead of going somewhere else to make the actual purchases." ... Read the whole story > >
by Karl Greenberg
BMW's Mini USA division is launching a campaign aimed at vampires. Actually, the effort is from HBO -- and although it seems like a Mini campaign, it's really to promote the show "True Blood." The effort, for the second season of the show extends last year's launch campaign centering on faux ads for the eponymous blood substitute. ... Read the whole story > >
by Tanya Irwin Advertisers seem to be on a litigious streak, with the latest example a lawsuit by the maker of Ball Park hot dogs against Kraft Foods Inc.'s Oscar Mayer brand. ... Read the whole story > >
by Karlene Lukovitz
While many categories would have welcomed 6% growth last year, that represented a slowdown for functional foods, which grew by 8% in 2007. ... Read the whole story > >
Financial Services
by Tanya Irwin Financial services firms have sunk to their lowest rating ever in Forrester Research Inc.'s annual customer advocacy ranking. "Given the mistrust and anger that consumers currently have toward the financial services sector, customer advocacy has never been more relevant," said Forrester Research Vice President and Principal Analyst Bill Doyle in a statement. ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment