Pop-tarts and booze:
SPIRITS
by Karlene LukovitzThe celebrity tie-ins include a "Call of the Wild" sweepstakes in which the winner and three friends will receive an "all-access" weekend to see Kid Rock perform live in Las Vegas, as well as other prizes. Fans can enter through the Jim Beam and Red Stag sites, their Facebook fan pages, or via SMS mobile messaging. ... Read the whole story > >
RETAIL
by Sarah Mahoney
Levi's move comes at an interesting time, because while both jeans marketers and specialty retailers continue to struggle, there's plenty of evidence that the denim market is way tougher than other types of discretionary spending, and shoppers just aren't letting the recession scare them away from buying new jeans. ... Read the whole story > >
ENTERTAINMENT
by Aaron BaarAll this week, the company has been announcing band participation via news, gaming and entertainment programming (both Web and television). Through the game's official site, GH5.GuitarHero.com, consumers are encouraged to find these news items. Properties involved in the announcements include Rollingstone.com, IGN.com, Yahoo News, G4 (and G4TV), as well as the sites of the bands themselves. ...Read the whole story > >
HEALTH
by Karl Greenberg
The American Legacy Foundation's Eric Asche says the cinema verite approach is what "truth" has done along with street theatre campaigns and guerrilla marketing activities. "It's so much better than anything we could possibly script because it's genuine; you can't replicate the shock people have when they learn the facts [about tobacco]." ... Read the whole story > >
RETAIL
by Tanya IrwinThe fully integrated marketing campaign also includes print, radio, online and outdoor advertisements. A new Web site, http://www.foodlion.com/pricehunters/ , includes links to the TV spots. There's also a Food Lions Brand Matching Game where consumers can win coupons while getting to know the store brands that the grocer carries. ... Read the whole story > >
RESEARCH
by Mark Walsh
Heralding potentially broader sales, netbooks are gaining traction among the digerati in cities such as San Francisco, New York, Miami, San Diego and Los Angeles. New data from market research firm NPD Group shows that major coastal markets are driving netbook sales, which in turn are boosting overall sales of laptops. ...Read the whole story > >
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