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Health and Beauty Aids
by Les Luchter The Shootout will feature award-winning BBQ Pit Masters from around the country competing for prize money. Prilosec OTC has also teamed up with local Walmart stores to hold in-store events the Wednesday or Thursday before each Shootout. The sessions will feature cooking demonstrations, food samplings, autographs from drivers, a chance to win tickets to that weekend's race, and heartburn screenings. ... Read the whole story > >
by Karl Greenberg
Reinaldo Padua, assistant VP/Hispanic marketing Coca-Cola North America, says the effort is intended to create "a more personal connection" to Hispanic consumers. "Through 'El Lado Coca-Cola de la Vida,' we found the voice of the brand again. People reminded us that Coca-Cola is about optimism, quiet confidence, leadership, fun and wit. This led us to create an updated call to action: 'Destapa La Felicidad'," he says. ... Read the whole story > >
Strategy
by Sarah Mahoney "Consumers want to know the story -- the narrative behind a sustainable product," says Laurie Demeritt, president and COO of the Hartman Group. "For marketers, it's important to remember that sustainability claims are markers of quality, and product narratives help. The more you can tell people about how it's made, the greater its appeal." ... Read the whole story > >
Electronics
by Aaron Baar
"Consumers are naturally skeptical, and the green labels might not mean as much as these companies might think," says Retrevo's Andrew Eisner. "It looks like [these companies] have got to be doing a better job of educating consumers. If they can't educate them, they're going to have to drop prices." ... Read the whole story > >
Food
by Karlene Lukovitz Not surprisingly, of the subgroups identified based on their current financial status, those most likely to report eating less nutritious food as a result of cutbacks are the two groups hit hardest by the recession: those who are "down and out" (65% eating less nutritiously) and those "on the edge" (59% eating less nutritiously). Among a third group, "hold-outs" -- mainly young people with low incomes -- 45% report eating less nutritiously. ... Read the whole story > >
Automotive
by Karl Greenberg
The campaign includes a new spot that airs on Fox's "American Idol" on April 8. Print begins today with a full-page ad in USA Today. The effort, under Ford's "Drive One" brand mantra, "captures the car as the star," says the brands' marketing manager. "It is really touting the best-in-industry quality, fuel efficiency, and safety of Ford vehicles." ... Read the whole story > >
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