An hour earlier than the usual 6pm time I add this 'cause its the weekend!
Spirits
by Karl Greenberg "We have good awareness, but we also have a huge opportunity to increase loyalty and get people to enjoy it in different ways," says senior brand manager Antonio Portillo. The company developed a drink strategy -- part of the campaign -- that comprises a portfolio of drink recipes called "Hornitails" using Tequila: the Juan Collins and Hornipolitan, for instance. ... Read the whole story > >
Financial Services
by Les Luchter
Mintel Comperemedia found that the trend was clearly for banks to sell current customers on additional services. "Cross-selling to existing customers is a wise direct marketing strategy, especially as the economy makes attracting new clients difficult ... A customer who uses two or more of a bank's products likely has a deep, loyal relationship with that bank." ... Read the whole story > >
Technology
by Karlene Lukovitz The in-banner live chat sessions are one important element of Intel's overall, intensified '09 marketing focus on online and connecting with end-users via social media in particular, Pam Didner, Intel's global integrated marketing manager, told Marketing Daily. Other end-user marketing elements will include banner advertising, IT community events and online seminars, she reports. ... Read the whole story > >
Automotive
by Karl Greenberg
Jesse Toprak, head of industry analysis at Edmunds.com says it is likely April will also be a record month for incentives. "We are dealing with very non-typical conditions so it is likely we will see very similar levels this month because we will also be figuring in the new [Ford Advantage and GM Total Confidence] programs ... There's not much chance for automakers to have the luxury to cut down on incentives." ... Read the whole story > >
Technology
by Aaron Baar Long the dominant player in handheld games, Nintendo has seen its competition increase dramatically recently, particularly with the introduction of the iPhone and mobile gaming applications. Next week's launch of its third-generation handheld, the DSi, is a way for the company to increase its household penetration, particularly through a "pass-down" effect. ... Read the whole story > >
Beverages
by Karlene Lukovitz
The program's concept ties in with findings of a recent online survey for Pure Life conducted by Opinion Research Corp. The survey found that 78% of a sample representative of the U.S. adult population thinks that it takes six months or longer to form a new habit, whereas "experts agree that it really only takes about three to six weeks," according to Nestlé. ... Read the whole story > >
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