Thursday, April 02, 2009

Thursday Night Marketing News

Mini lap tops & Mini Burgers in the news from Mediapost:

by Sarah Mahoney
The company will follow the very-pink poster with print ads - with "Britney Spears for Candie's Only at Kohl's" spelled out in diamonds - that use a collage of photos, with Spears modeling items from the company's apparel, footwear, swimwear, intimates and accessories lines. TV spot with Spears are scheduled for the summer, promoting the back-to-school line. ... Read the whole story > >
by Karl Greenberg
Gary Flake lost the biggest innovation war on the Web to Google but he learned something: "The first companies in an industry must be willing to destroy their existing business to create something new; they must destroy their own business before someone else does." This can apply as easily to automakers as to media companies. ... Read the whole story > >
by Aaron Baar
The partnership will include product-placement in the film (though it's unknown whether the phones will actually transform in the film). LG will also launch a multi-faceted marketing campaign -- which will include television and print advertising -- around the film's release in June. LG will also use the movie to launch a limited-edition Versa phone. ... Read the whole story > >
by Karl Greenberg
Prior to reading this item please don ear-buds, go to your favorite music player and cue up Abinoni's Adagio for Strings, Chopin's Piano Sonata #2 (funeral march) and Mozart's Requiem, in that order. Good, now take a Xanax and let's talk automotive sales for March. It's bad. ... Read the whole story > >
by Karlene Lukovitz
In addition to the young's greater time spent online, patterns reflect a decline in younger consumers' readership of Sunday newspapers that carry coupon FSIs, suggesting that CPGs have an opportunity to build loyalty with younger consumers, in particular, with coupons delivered online during this tough economic time. ... Read the whole story > >

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