Turning Hold Time into Sold Time

I make dozens of phone calls a week to various companies, and I'm amazed at the way incoming phone calls are handled. Sometimes you think you are on hold, but there are no sounds at all, so maybe the call was dropped, but you never really know.

A few years ago I met a friend who noticed the same thing and he did something about it. From their website, Profits On Hold Productions LLC:

Here are some amazing telephone on-hold statistics: Executives spend 15 minutes a day On-Hold according to USA Today. That is 68 hours a year or eight and half business work days spent On-Hold over the average year! Maxi Market reports that 88% of callers placed on hold prefer on-hold messages to other hold options and 18-20% make a purchase based on an on-hold offer! A typical incoming phone call is placed on-hold for an industry average 42 seconds. To your company, that time can be very profitable. Why not use this time to educate callers about new products or services that your company provides...ones that the average caller might not know about?

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