Clickables from Mediapost:
Electronics
by Aaron Baar The game will be promoted through various online and interactive programs. It will be featured prominently on the "American Idol" Web site and through email newsletters and blasts to registered fans. On-air promotion, however, is unlikely--given the deals the company has already struck with sponsors AT&T, Ford and Coca-Cola. ... Read the whole story > >
Telecom
by Aaron Baar
As more consumers switch to smartphones or devices with smartphone functionality, marketers would do well to look at the space as one to develop along with other platforms, comScore's Mark Donovan says. "If a brand is sponsoring an application or content on a smartphone, they're probably going to have to tie it into their overall marketing program." ... Read the whole story > >
Food
by Karlene Lukovitz A new Packaged Facts report also finds that P&G (Iams) and Del Monte (Meow Mix, Milk-Bone) have been allocating more of their spending to branded-entertainment projects instead of traditional media spends. Meow Mix launched its first game show for pet owners ("Meow Mix Think Like a Cat") on GSN last November. ... Read the whole story > >
Research
by Les Luchter
No other company received more than 4% of the total, with that percentage going for Coca-Cola and Procter & Gamble. Asked by Epsilon which companies are "moving forward" in terms of marketing, CMOs cited Apple, P&G, Bank of America and American Express; they said most companies are stagnant and lack imagination. ... Read the whole story > >
Automotive
by Karl Greenberg Motorcycles were a bright spot, but gains were not in North America. In the fiscal third quarter, Honda sold over 2.5 million motorcycles worldwide--a 5.8% increase from the same period last year, though in its home market, sales slipped 18.5%. The 6.4% increase in overseas motorcycle sales was driven by demand in India and Vietnam, and in Brazil. ... Read the whole story > >
by David Goetzl and Karl Greenberg
P&G is shifting more dollars into coupons, hoping to dovetail with customer behavior in a recession. Spending has also gone up for in-store, point-of-purchase promotions. In some categories, digital spending has increased to some effect, said CEO A.G. Lafley. ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment