Clickables from Mediapost:
Trends
by Sarah Mahoney "Remember just after 9/11, when Anheuser-Busch did that great ad with the Clydesdales bowing to the Statue of Liberty in the Super Bowl? It was an ad that hit the right note at the right time, when the country was reeling. The country is reeling this year, for economic reasons, and it was a moment when a brave advertiser could have stepped up, but they didn't. Instead, it was like, 'There were car ads?"' ... Read the whole story > >
Automotive
by Karl Greenberg
"Historically, purchase intent--from consumers who show a pattern of deep engagement on our site--is a very good indicator of future demand." Says Edmunds' Jesse Toprak. "Between December and January, we usually see a decline, but we saw the reverse of that last month. People are interested and able to buy, but aren't willing to push the trigger. It could be a reflection that pent-up demand has reached a point where some consumers will have to buy." ... Read the whole story > >
Financial Services
by Aaron Baar The centerpiece of the campaign is a dedicated site, www.nationwide.com /mylegacy, where people can post their significant moments of personal achievement within their African-American heritage. Through the site, individuals can share stories, family history and photos. "The whole idea of black history is sharing history, and we wanted to bring it down to an individual consumer level by allowing people to tell us a little about their own history." ... Read the whole story > >
Financial Services
by Les Luchter
Mintel Comperemedia's estimate of more than 5 billion credit card offers for the year drew sharp criticism from Synovate, which itself estimated only 3.8 billion solicitations--down from 5.2 billion in 2007, and the lowest number of mailings it has reported since 2000. Mintel pegged the 2008 figure at 5.4 billion mailings, a 33% decline from the third quarter and a 50% drop year-to-year. ... Read the whole story > >
Beverages
by Karlene Lukovitz The brand, known for its "fun and unique" flavor varieties, took a cue from its fan base, which has come to refer to it as "Three-O," in both the campaign and the new packaging. The multifaceted campaign conveys Three-O's message that drinking premium vodka should be "fun and exciting" by featuring models showing delight at the various flavors, with the headline: "What's Your O-Face?" ... Read the whole story > >
Packaged Goods
by Nina M. Lentini
In a bid to drive dog treat category leadership, the San Francisco-based company's national TV campaign features a 15- and 30-second television spots, "highlighting consumers' conviction that their dogs have an amazing ability to communicate and empathize with their pet parents," per the company. The effort, which includes social and viral media, will reach $8 million. ... Read the whole story > >
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