Friday, February 06, 2009

Friday Night Marketing News

All the news I didn't have time to read today from Mediapost:

by Sarah Mahoney
"Initially, we saw households cut back," says Retail Forward's Frank Badillo. "But [now] they're in a wait-and-see mode and seem to be sustaining that lower rate of spending, which explains the decline from last year at this time. But they are spending when they need to - they're buying food and shoes, developing new store preferences and even new brand preferences." ... Read the whole story > >
Packaged Goods
by Karl Greenberg
The Anglo-Dutch company competes with the likes of Danone and Nestle, which are preparing to report their results this month. Analysts say CEO Paul Polman will push for higher marketing spend. Unilever CMO Simon Clift has said that the company has no plans to cut European marketing spend but was mute on the U.S. market. He also said that media pricing is not reflecting the economy. ... Read the whole story > >
by Aaron Baar
A blogger who covers Microsoft for, says, "It's becoming clear that the company is planning to extend the Zune software into other devices, such as Windows Mobile phones. So even if the Zune hardware goes away, it's possible that the software and service will probably still be around." ... Read the whole story > >
Brand Marketing
by Wayne Friedman
The two most-viewed Super Bowl commercials: Bud Light Lime and one from, both of which ran in the fourth quarter. Nielsen Media Research says each of those ads was seen by 103.2 million people. The best-liked and most-recalled ad was one for Budweiser where a men plays fetch with a Dalmatian--and gets a Clydesdale jealous. That ad was also the best-liked among women. ... Read the whole story > >
by Nina M. Lentini
The campaign targets the 20-something fan who is both accustomed to alternative media, and at the same time, unlikely to have a long evening free to attend a game. "It also helps with this audience that the Penguins have Pittsburgh's youngest pro roster; the team's top stars are 21 and 22," says an agency representative. ... Read the whole story > >
by Karl Greenberg
The well-heeled worry about taxes; the somewhat less well-heeled worry about moral decline; and younger affluent people care about climate change and education. But it's all relative until it comes to the economy. Everyone making over $100,000 is worried about that, if Ipsos Mendelsohn's latest survey is accurate. "I was surprised that unemployment wasn't more of a concern among the young," says the firm's Richard Vogt. ... Read the whole story > >
by Karlene Lukovitz
On the marketing front, BK reported flat worldwide advertising/promotion expenditures for the quarter ($24 million) and a 2% increase for its first half, to $48 million. BK continued a string of edgy efforts with the "Whopper Virgins" and "Whopper Freak-out" campaigns, plus a quirky campaign for a BK "meat-scented body spray," Flame. ... Read the whole story > >

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