From the fingertips of the writers at Mediapost, to my inbox, to this site, to your eyes:
Food
by Karlene Lukovitz
Kraft hedged input costs earlier in 2008, expecting prices to continue to rise--but prices instead declined significantly in last year's second half, notes Christopher Shanahan, research analyst, chemicals, materials and food for marketing research firm Frost & Sullivan. Strong net sales for Sara Lee in North America, particularly in the retail and fresh bakery segments were more than offset by declines in international business. ... Read the whole story > >
Electronics
by Aaron Baar
"Because we're efficient in what we do, we can afford to give away TVs," says Vizio's Jim Noyd. "It's a way to create brand awareness and highlight the company's strength. We're not giving away only a TV or a car. We're giving away a lot of televisions over a period of time. That helps increase awareness." ... Read the whole story > >
Sports
by Karl Greenberg "If you think about heritage and history, people associate the brand with the people on the box," says General Mills' Matt Beliveau, adding that Wheaties has not gotten lost among the proliferation of products on the cereal aisle because of its bright hue and the rotation of athletes on the packages. "We appeal to sports fans; we skew to male consumers in their 30s and 40s," he says. ... Read the whole story > >
Financial Services
by Les Luchter
Despite the lack of contact from financial institutions, only 29% of U.S. respondents would like more communication from them, the lowest of the six countries involved in the study. Says Boston Consulting Group, that is a reaction to "business-as-usual communication/marketing programs," which have been continuing at pre-crisis levels as opposed to financial firms' offering targeted, relevant information that addresses the current economic situation. ... Read the whole story > >
Beverages
by Nina M. Lentini While the support advertising is fact-based and specific (for instance, that Ovaltine has more iron and vitamins C and E than "spinach-sardine yogurt"), the video and opera depend for their effect on unbridled passion - both that of the finicky young eaters and of the powerful soprano. ... Read the whole story > >
Entertainment
by Mark Walsh
The ad for Dreamworks' release, "Transformers: Revenge of the Fallen," sparked the most online chatter, with seven times the buzz of the average Super Bowl ad, according to data released Wednesday by TNS Cymfony. Paramount Pictures' ad for "Star Trek" ranked second in buzz, while the studio's other spot previewing "G.I. Joe: Rise of Cobra" was fourth. ... Read the whole story > >
Retail
by Sarah Mahoney
"The importance of brand has increased," says Global Strategy Group, "and while it's clearly not as important as price in this environment, it really speaks to some of the emotional and pragmatic needs of shopping. One hypothesis is that people are thinking, 'If I'm going to spend less, then I want what I do buy to be high quality.' Secondarily, people are shopping more at discounters, which has likely got them thinking more about which brands are and aren't available in lower-end stores." ... Read the whole story > >
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