Wednesday, January 28, 2009

Wednesday Night Marketing News


Clickables from Mediapost:

Food
by Karlene Lukovitz
The Earn Your Stripes effort, launched in 2004, aims to inspire kids to work hard, eat right and believe in themselves in order to achieve their goals and "be their very best" on and off the playing field. The program's sponsorships include the NFL's Play 60 youth health and fitness campaign and its Super Kid Contest, as well as Girls on the Run, Pop Warner Little Scholars and Little League Baseball. ... Read the whole story > >
Automotive
by Karl Greenberg
"In a $17 million sales year, it may be enough for us to share that we sponsor Little League teams or that we helped to fund the new wing at the local hospital; in a $12 million sales year, we've got to tell how we contribute to our community's bottom line," says incoming NADA chairman John McEleney. He suggested dealers inform the public about how the dealer franchise business affects local, state and national economies. ... Read the whole story > >
Electronics
by Aaron Baar
Although people have become accustomed to using a smartphone for certain business uses, conducting actual business on them has its limitations, ABI Research's Kevin Burden says. "Smartphones aren't so great at data creation and they're only so good at data consumption. People are beginning to realize there's a lot of smart phones that can do all of those things, but they won't be devices people will want to carry." ... Read the whole story > >
Automotive
by Karl Greenberg
The new organization is part of the company's "One Ford" plan to create an integrated global brand, including common vehicle platforms for North America, Europe and Asia within the next five years. They include Fiesta- and Focus-sized small cars, Fusion- and Mondeo-sized mid-size cars and utilities, and commercial vans. ... Read the whole story > >
Retail
by Sarah Mahoney
The National Retail Federation expects retail sales to fall 2.5% in the first half, and 1.1% in the third quarter. By the fourth quarter, it expects sales to gain 3.6%, based on easier comparisons from last year's weak holiday period, as well as an improving economy. Without prodding from the government, though, those numbers could well be lower. ... Read the whole story > >
Telecom
by Mark Walsh
Verizon Communications posted a 15% increase in fourth-quarter profit on the strength of its burgeoning wireless business. The telecom giant had net income of $1.24 billion, or 43 cents a share, up from $1.07 billion, or 37 cents a year ago. Revenue rose 3.4% to $24.6 billion. ... Read the whole story > >

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1 comment:

Unknown said...

Check out this Super Bowl video for the AUA! With practically the entire nation tuned in, the AUA is using Super Bowl Sunday to spread awareness about prostate cancer. The disease is the second leading cause of cancer death for men in the US. Help spread the word about prostate cancer- early detection can save lives.

AUA Super Bowl Video on YouTube-
http://www.youtube.com/watch?v=khCX_8SwtMk