Day 3 of Super Bowl ads offer a snappy array: a heist, dancing lizards and a feel-good story. Let's launch! Coca-Cola will launch two Coke ads during the third quarter. Ladybugs, grasshoppers, bees, dragonflies, butterflies and caterpillars unite for the common good, a waterfall of Coca-Cola, in "Heist." A young man relaxes at a park, with his bottle of Coke nearby. As he dozes off, the critters jump into action. Bees knock over the bottle, while a butterfly creates a disturbance so the napping man will move his arm and release the bottle. A lily pad glides the bottle downstream. It gets stuck in a tree and is propelled onto a grassy edge, until the bottle is opened and oozes Coke downhill. The spot ends with the man reaching for his Coke, only to find that the bottle is now a carefully shaped group of butterflies that flutter off. Watch the ad here. People hide behind online, animated versions of themselves in "Avatar." A young man walks through the crowded city streets, not knowing a soul - until he walks into an Internet café. He sits next to an ogre, and the two simultaneously reach for the same bottle of Coke. The ogre quickly transforms into human form, a young, attractive woman. Love is in the air. Watch the ad here. Wieden+Kennedy Portland created both ads. There will be back-to-back 3D ads running at the end of the second quarter. The first comes from DreamWorks Animation SKG, promoting its upcoming 3D movie, "Monsters vs. Aliens," followed by SoBe Lifewater and its updated take on "Swan Lake." The 60-second SoBe spot is heavy on cross-pollination: The ad features the SoBe lizards, characters from "Monsters vs. Aliens" and NFL players. Changing "Swan Lake" to "Lizard Lake," the ad begins with a SoBe lizard, conducting a group of white tutu-wearing NFL players showcasing their ballet moves. The players lack rhythm until they drink the SoBe. Lizards and "Monsters vs. Aliens" characters appear, and the mostly plain white ad is injected with color, hip music and rhythmic movements. My favorite part of the ad was at the end, when an athlete morphed into a lizard. After watching a few times, it was also clear why wearing white after Labor Day is a serious offense. Watch the 2D version of the ad here, created by The Arnell Group.
Here's today's edition from Amy.
And you can click here for day 1,
and here for day 2.
Amy Corr is managing editor, online newsletters for MediaPost. She can be reached at amyc@mediapost.com.
Thursday, January 29, 2009
New Ad Campaigns For Superbowl
Posted by ScLoHo (Scott Howard)
Labels: Advertising, Media Post
Subscribe to:
Post Comments (Atom)
1 comment:
Check out this Super Bowl video for the AUA! With practically the entire nation tuned in, the AUA is using Super Bowl Sunday to spread awareness about prostate cancer. The disease is the second leading cause of cancer death for men in the US. Help spread the word about prostate cancer- early detection can save lives.
YouTube Super Bowl Video-
http://www.youtube.com/watch?v=khCX_8SwtMk
Post a Comment