Monday, January 26, 2009

Monday Night Marketing News

Clickables from Mediapost:

by Aaron Baar
"Home phones have changed over time, but it's been a slow evolution," says a company rep. "This is a meteor hitting the Earth to set the stage for a giant revolution." The Hub will run on any broadband connection regardless of provider. However, only Verizon Wireless customers will be able to use the device's true functionality, which will include simultaneous ringing on wireless handsets, text message calendar alerts and Web accessibility. ... Read the whole story > >
by Karl Greenberg
"We think it will enhance our product portfolio and build a long-term profitable enterprise, and preserve American jobs," said Chrysler's Frank Klegon. "It will give us access to Fiat vehicle platforms, complementing our portfolio with environmentally friendly small cars, and greatly enhance the global reach of our three brands in markets outside of North America, through Fiat's distribution organization." ... Read the whole story > >
Financial Services
by Les Luchter
The purpose of all this online activity is clear: build "anticipation for the airing of the commercial ... to maximize the Super Bowl investment and appeal to a wide audience before and after the game." The company reported a 32% increase in newly opened and funded brokerage accounts in the week following the debut of the first two talking baby spots last year compared to the week following the 2007 game when two non-baby E*Trade spots ran. ... Read the whole story > >
by Sarah Mahoney
Along with Merck, Macy's is the national sponsor of the American Heart Association's biggest cause-related event. The retailer says it has raised more than $18 million for Go Red for Women since 2004, and is hoping the tie-in will boost sales of fashion and accessories following a disappointing holiday season. ... Read the whole story > >
by Nina M. Lentini
The contest is designed to challenge fans to create spoofed versions of "The Girlfriend" as well as two other commercials, "The Party" and "The Tragedy" (think beautiful lesbians). The contest dangles a grand prize of $25,000, a trip for four to Las Vegas, and a chance to have the winning video showcased on Four runners-up prizes, Sony HD digital video cameras, will also be awarded. ... Read the whole story > >
by Karl Greenberg
The "customer custodian" function "is ... the most critical role a CMO can play: to own every facet of listening, learning, interacting, engaging, and optimizing the relationship with the customer, and understanding where the attrition, pain and aggravation is, and doing this in real time," says the council's Donovan Neale-May. "It is mind-boggling to me that the level of attention to this is not what it should be." ... Read the whole story > >

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