Clickables from Mediapost:
Restaurants
by Karlene Lukovitz The campaign "communicates a real point of differentiation between KFC and many of our competitors," says spokesperson Rick Maynard. "Sixty-five years after the Colonel invented the Original Recipe, if you visit a restaurant that bears his likeness, you'll still find a cook in the kitchen preparing fresh KFC Original Recipe chicken on the bone--just like the Colonel did." ... Read the whole story > >
Packaged Goods
by Karl Greenberg
New-product launches for categories including toothpaste, manual toothbrushes, power toothbrushes, liquid hand soap, hand dish liquid and fabric conditioner built market share. Last year the company launched Colgate Total Advanced Clean and Colgate Total Advanced Whitening toothpastes with ad campaigns starring Brooke Shields and grassroots efforts such as sampling programs. ... Read the whole story > >
Retail
by Sarah Mahoney This Valentine's Day, consumers will focus more on cards and kisses, less on restaurants and candy. A new survey from the National Retail Federation shows that while spending will be down, shoppers will look for ways to be creative in inexpensive ways. One of them includes making a meal at home for one's beloved. ... Read the whole story > >
Telecom
by Aaron Baar
"As more and more Americans shift their phone use to cell phones, the costs and pitfalls associated with contract-based cell phones become clearer and clearer," said Consumer Action's Ken McEldowney. "Consumers worried about recession-driven pressure on their jobs and pocketbooks need to be more careful than ever about avoiding paying more than is necessary for cell phone service." ... Read the whole story > >
Automotive
by Karl Greenberg The Nashville, Tenn.-based U.S. sales arm of the Japanese automaker saw U.S. sales drop 30% in December and over 10% for the year. Sales of Infiniti vehicles decreased by 34.6% in December and 11.1% for the year. Nissan is restructuring North America sales and marketing operations and integrating the Nissan Design America. ... Read the whole story > >
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