Food, Football & Higher Education, all in one newsletter from Mediawatch:
Restaurants
by Karlene Lukovitz S&P's analysts noted that McDonald's and Burger King each achieved "meaningful" same-store sales increases last year, reflecting their leveraging of breakfast, snack and late-night opportunities. In addition, their stable-to-improved margins reflected their advantages as franchisors that directly operate only small percentages of their total restaurant systems. ... Read the whole story > >
Sports
by Karl Greenberg
"We will also see a lot of classic formula: humor, and big productions," says Kellogg School of Management Prof. Tim Calkins. "But the wrinkle in all of this is the shift in the mood of the country and how advertisers will respond. And I think advertisers who try to be too flippant in this environment will miss the mark." He predicts Anheuser-Busch will stick to more iconic imagery along the lines of last year's Clydesdale spot. ... Read the whole story > >
Retail
by Sarah Mahoney It's time to get started on the next retail countdown, with Amazon.com launching a special site for the upcoming presidential inauguration. The site, opening as the capital continues to gear up, is obviously selling Obama-themed paraphernalia, from t-shirts and collectibles to iPods etched in his image and "DeadHeads for Obama" buttons. ... Read the whole story > >
Strategy
by Karl Greenberg
The campaign will run over the next five months, nationally, with local focus later. Kaplan's Linda Mignone says the rationale for going with national cable that is "we are national in scope but, most importantly, we wanted to build awareness and take advantage of demographic segmentation; and the best way [to do both] is through national cable, rather than local spot buys." ... Read the whole story > >
Restaurants
by Karlene Lukovitz DMI, together with state and regional dairy organizations, will invest approximately $10 million to support the nationwide campaign launch, assisting Domino's franchisees in advertising, public relations, local market promotions and communications activities. Domino's own investment will approximately quadruple the overall campaign funds, according to DMI. ... Read the whole story > >
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