Friday, January 09, 2009

Friday Night Marketing News

While this is our last update for the day, remember there are new articles on the weekend at 6a, 9a, 12noon, 3p, and 6p both Saturday and Sunday.

Here's the goods from Mediapost:

by Karl Greenberg
The company, which signed a multi-year deal with Golden Boy two years ago, says 62% of viewers of pro bouts are Hispanic. Since Monday, Tecate has been promoting the fight via point-of-purchase displays replete with fight details. The effort includes a radio campaign featuring Mexican fight doctor and commentator Alfonso Morales, as well as a tailored national television campaign. ... Read the whole story > >
by Sarah Mahoney
Consumers have spent a few months realizing that the sky may not exactly be falling on them, says TNS Retail Forward's Frank Badillo, and "they've also been tempted by the deep discounts stores are dangling in front of them. The fact that spending and traffic did pick up the few days before Christmas and just after the holiday shows that people are willing to spend, but they're willing to wait, too." ... Read the whole story > >
by Karlene Lukovitz
A campaign, which will encompass print, broadcast and online, is being developed. Pure Life bottles will bear the Best Life Seal of Approval "to help consumers identify the water brand as a healthy and convenient beverage choice." "Bob's simple, one-step-at-a-time approach to living healthfully fully captures the spirit of Nestlé Pure Life brand bottled water," notes group marketing manager Larry Cooper. ... Read the whole story > >
by Les Luchter
The company's previous site was "difficult for customers to navigate," says Cellular South's Greg Latour, so the new site had to "make it easy to find what they were looking for, and easy to make it to the shopping cart." The new site also includes such user-generated content as customer ratings and reviews of handsets and a video contest,"Your Network, Your Stories," which launched in December. ... Read the whole story > >
by Nina M. Lentini
The effort, developed by New York-based Grey Group, features men and women pursuing their passions without pain: a mother spending time playing with her child, a wife doing the tango with her husband and a couple enjoying their time together, hiking in the woods. The ads reinforce that nothing works better or on more types of pain than Advil--"The Every Pain Reliever." ... Read the whole story > >

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