Tuesday, January 06, 2009

Tuesday Night Marketing News


Mediapost writes them, I post them:

Automotive
by Karl Greenberg
"Hyundai can probably afford this because they are in better financial shape, and it's likely the cost won't be significant," says Edmunds.com's Jesse Toprak. "Any measure that is creative, like this one, will give consumers more reason to go out and shop. It won't be a magic solution but it will be helpful." ... Read the whole story > >
Automotive
by Karl Greenberg
December was a fitting end to a year for the auto business for which every synonym for "God awful" has been used more often than a retread. And no automaker is rolling out of 2008 without flats. Still, Ford and GM might take solace from the fact that some of the imports last month saw sales volume drop more than theirs, and both actually saw market share improve on strong performance of vehicles like Chevy Malibu and Ford Focus. ... Read the whole story > >
Restaurants
by Karlene Lukovitz
On Dec. 29, the day the campaign launched, Domino's overall brand health index--a combination of seven different consumer perception factors tracked by BrandIndex--was 2.8 versus Subway's 43.7. Three days later, on Jan. 1, Domino's overall index was up to 7.9 -- although Subway's was also up a bit, to 46. ... Read the whole story > >
Retail
by Sarah Mahoney
Most retailers are struggling, with the International Council of Shopping Centers reporting that the recession, widespread discounting and poor weather combined to make this the weakest holiday selling period since 1970. But observers are wondering how much additional pressure retailers like Borders, already wrestling with balance sheet issues before the downturn, can withstand. ... Read the whole story > >
Food
by Karlene Lukovitz
The Center for Science in the Public Interest contends that the colorings should have been banned because "the only way people can determine that they are sensitive to them is to suffer repeated reactions." At minimum, it says, the FDA should have required that labeling specifically indicate that these colorings are "insect-based" in order to provide clear disclosure for "vegetarians, Jews who try to keep Kosher, and anyone else who might not care to eat extracts of six-legged critters." ... Read the whole story > >
Financial Services
by Les Luchter
Pittsburgh-based PNC Bank, having completed its $5.6 billion federal bailout-fueled acquisition of Cleveland's National City Corp. on New Year's Eve, launched a new marketing campaign Monday via print, radio, TV and online ads. The campaign's tag line is "Two of America's best-known banks. Now simply one of America's best." ... Read the whole story > >

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